Bit of
Background

Jules Caldwell’s experience stems from heading up in-house design teams for clients across continents, and managing projects for SME’s through to multi-brand conglomerates in Home, Baby Development, Fashion, Textiles, Technology and Parenting categories.

Leading the strategic implementation of multi-award winning products, brands and lines in retail. Most recently a Red Dot design award in 2019. Working with brands from Mamas & Papas to Land Rover.

Jules’s vision and determination to do things differently has led to her opening the doors of The Haberdashery. A plug-in studio resource and design consultancy service to make a positive difference as we move into the future in the industry she loves.